B2B Search Engine Optimization Case Studies
| Total Search Terms | 42 |
| #1 Google Rankings | 26 |
| Top-5 Google Rankings | 38 |
| Top-10 Google Rankings | 40 |
Granco Clark is the leading North American manufacturer of aluminum extrusion systems and equipment. It faces competition from other North American and European manufacturers.
Although the company is the North American sales leader in its industry, the company’s website was not easily found in search engine results when using search terms that related to the systems and individual technologies it manufacturers and sells. As a result, people searching for potential suppliers of extrusion equipment would often see other suppliers’ sites rank more highly in the search engine results. This not only made other prospects more visible in the search engine results, but it also created questions as to the relative standing of the company in the industry. If it truly was the North American leader, why did they not rank highly in the search results?
Proteus SEO ’s search engine optimization specialists conducted an SEO Site Audit, developed the most appropriate SEO Keyword Strategy, and completed an optimized Website Development engagement for the company to help ensure high-ranking search engine results that would lead to increased visibility of the company and strengthening of the company’s position as the North American industry leader.
"Without a doubt, search engine optimization is one of the best marketing investments we’ve ever made. Before, people searching for what we sell had to already know our name to find us on the web. Today, click-throughs from organic search engine results represent two-thirds of all visitors to our site—and they find us for hundreds of industry search terms. What’s more, 79 percent of all site visitors are first time visitors.
"As we seek to market globally, ranking high in the search results not only increases exposure and creates leads, it also helps position Granco Clark as a global leader in the industry."
Larry Difatta, President, Granco Clark
Because the company sells both complete extrusion systems and individual technologies, it was important that the company ranked highly in the search engine results, regardless of whether prospective buyers were searching for an individual component or an entire system. Therefore the company’s site needed to be optimized for a wide range of applicable search terms potentially used by search engine users.
The initiative included revised site architecture and landing pages for key search terms, new and revised copy, new file structures, and new and revised content throughout.
It was determined that the search engine most used by prospective customers of Granco Clark was Google; Yahoo was a distant second. Accordingly, the site was optimized for Google, with secondary optimization for Yahoo where it would not diminish the desired results for Google.
Results of the site optimization now place the company’s site and its related pages in some of the top search results for Google for a multitude of key search terms related to the company’s technology offerings. A summary of the ranking results from Google is listed above. Results from Yahoo were similar. Rankings were as of two months after posting the optimized site.
| Client: | Granco Clark |
| Industry: | Aluminum Extrusion |
| Market: | Global |
| Site: | www.grancoclark.com |
| Site Optimization: | Proteus SEO |
| Site Architecture: | Proteus SEO |
| Site Content: | Proteus SEO |
| Site Build Specs: | Proteus SEO |
| Site Art/Design: | Proteus SEO |
| Post-Launch Optimization: | None |
Proteus SEO
Consultants in B2B SEO
The First to Specialize in Business-to-Business Search Engine Optimization
Grand Rapids, Michigan
616.235.1122