Effect of Search Engine Result Ranking on Click-Throughs

Where you rank in the search results has a big impact on whether potential business purchasers will click through to your site. The message: Where you rank matters. If you’re going to pay for sponsored links on the search engine results page, you better pay to be either #1 or #2. If you expect potential business purchasers to click through to your site via an organic search engine result, you better rank near the top. If you’re #137 (or #37 for that matter), forget it; your chances are slim.