Pay-Per-Click search engine marketing employs the use of sponsored or paid links in search engine results. These are the links that you often see at the right side or top of the page in search engine results.
While buying keywords can be the fastest guaranteed way to get found on the web, buying keywords for pay-per-click campaigns can be expensive and confusing.
Pay-per-click strategies, however, can be very useful and appropriate in conjunction with natural, or organic, search engine optimization. Highly targeted search terms can sometimes be purchased very economically. The trick is to identify the right set of search terms and the proper management strategy and to write compelling ad and landing page copy.
Pay-per-click may or may not be the right strategy for your site. As part of a comprehensive search engine marketing initiative, we’ll work with you to identify smart opportunities within this realm.