Optimized Site Build

Generally, our role is to specify what needs to be done to optimize the site, and convey that to both our client and those responsible for maintaining the site. Most of the time, our clients have existing relationships with people and firms that can build or maintain a website. If you don’t have those resources in place, we can also build the site, ensuring it’s built in a way that optimizes it for search engine and site visitors.

If you’re considering replacing your site, and your existing web development partners don’t have a deep understanding of SEO, this may be an option for you.

The typical scope of work for an optimized site build includes:

  • Keyword research
  • Development of site architecture
  • Development of design composites that illustrate the look and feel of the proposed site
  • Development of the scope of work and related investment for the actual building of the site
  • Wire-framing of site
  • B2B SEO copywriting and image optimization
  • Populating the site with content developed
  • Testing and debugging
  • URL redirection
  • Launch and post-launch analysis

Total investment varies based on website size, complexity, and amount of original content to be developed.

If you’d like to talk to us about a developing an optimized B2B website, give us a call at 616.235.1122 or drop us a note using our contact page.